We simply don't ship water. Ari is positioned to become the global leader in waterless cosmetic technology.
| Company Name | ARI CARE OÜ |
| Tagline | We simply don't ship water. Ari is positioned to become the global leader in waterless cosmetic technology. |
| City/Headquarters | Kiviõli, Ida-Viru County, Estonia |
| Founded | 2021-01-19 |
| Team | 2-10 employees. Key team: Merilyn Kesküla (CEO), Arvo Antropov (COO), Kelly Antropov (CPO/Founder). Additional team members include Indrek Toomas, Fabrice Gascons Viladdomat PhD, Hainer Õunapuu, Mason Dykstra PhD, Samuel Chevalier, Bartek Gola. |
| Stage | Early-stage startup. Selected for Techstars Sustainability Paris Accelerator (2023). Won Prototron Green Batch 2022, Cleantech Estonia Startup of the Year 2022, Climate Launchpad European finals Next Big Thing winner. |
| Founders | Kelly Antropov founded ARI CARE. She came up with the idea while stuck in traffic with her toddler, realizing the inefficiency of shipping water-heavy products (only 5% active ingredients needed). Arvo Antropov joined to support operations and logistics. Merilyn Kesküla joined about a year later and became CEO while Kelly focuses on strategy and product development. |
| Entity Details | ARI CARE OÜ, Registry Code: 16142831, VAT ID: EE102333730, Status: Active. Address: Välja tee 1, Kiviõli linn, Ida-Viru maakond, 43122. Revenue 2024: €168,000, Assets: €1,075,765, Equity: €744,185. Beneficiary: Kelly Antropov. |
| Contact Email | ari@ari.shop |